The Bathhouse concept was created by Founder Ashlee Laura in the beginning of the COVID-19 pandemic when everyone was restricted from travel. The brand was created with an inspiration of Palm Springs, so clients can feel like they’re on holidays.

Requirements

Ashlee was inspired to provide guests with a seamless experience from the styling of The Bathhouse’s website to their booking through Trybe.

Realisation

With a comprehensive range of offerings, the user journey has been simplified with category panels and cascading menus which present the offerings without feeling cluttered.